W5 - Brick, Brick and click, From brick to click, click

W5 - Brick, Brick and click, From brick to click, click

Source / Reference:

1.  http://www.hsbc.com.hk/1/2/home

2. http://www.apple.com/hk/

3. http://www.amazon.com/

4. http://www.chowsangsang.com/new/chi/detect.htm

Content

Brick and click e-business is a kind of strategies that have offline and online components, which has physical store and online branch of business. The advantages of this type of strategies are convenient for both customers and suppliers to buy and sell goods or services. It has better communication between the business and customers because customers can reflect their thinking quicker and business is more efficient in collecting customers request in  both online and offline platform. The disadvantages are business needs more effort to align the online and offline operations. Apple is applying this strategy to run his business.

Brick is a kind of strategies that only have offline stores which means there is no any online activities. The advantages of this type of strategies are business has more face to face communication, business may collect more accurate useful information of the customers. Customers may try the products directly. However, the rental, labour and other cost may be higher, it will slow down the growth of the business. Also, this strategy limits the working hours. Mostly, businesses which sell luxury products, apply this strategy to run their business, for example Chow Sang Sang Jewellary.

Click is a kind of strategies that only have online components, which means there is no any offline activites. The advantages of this type of strategies are business has no any geographic resistant, customers may come from every corners of the world. It can reduce time cost and the money spent in renting, labour cost. Since the Internet nowadays is a necessary of people, therefore it can also reduce advertising cost. Amazon is one of the businesses applying this strategy

From brick to click is a kind of strategies that company moves transaction from offline to online. The advantages of this strategy are the cost for the renting and operating of the shop are lower and easier to provide customized services or promotion. One the other hand, it may loss the customers who do not get use of online operation. It is quite difficult to apply this strategy in the real world. Hong Kong Bank is running adopting strategy that quite similar to from brick to click.